Music Industry Executive Emily White Joins Grounded's Impact Division

Grounded Foundation is thrilled to welcome Emily White as our Special Advisor for Music Industry Strategy.

White is a leader at the intersection of music, philanthropy, and civic engagement. As a Partner at Collective Entertainment and Founder of #iVoted Concerts, she has built groundbreaking initiatives that have engaged millions of music fans and industry leaders in civic participation and social change. She is also the host of the #1 global music business podcast, How to Build a Sustainable Music Career and Collect All Revenue Streams, based on her best-selling book of the same name.

At Grounded, White will play a key role in advancing initiatives that unite philanthropy and the music industry to:

✅ Expand the U.S. skilled workforce through TradesForce, a national campaign connecting workers with high-quality jobs in America's growing clean economy.

✅ Develop strategies to integrate music industry infrastructure into disaster recovery efforts.

✅ Support groundbreaking ecosystem restoration projects that strengthen local economies.

White also serves as a Visiting Fellow at Johns Hopkins University’s SNF Agora Institute, where she explores how cultural strategies can drive civic engagement, including increasing voter participation through music.

“Music has always been a catalyst for change,” said White. “I’m excited to work with Grounded and its partners to develop innovative strategies that create lasting impact.”

We are excited for what’s ahead. Please join us in welcoming Emily to the team! 👏