Join Grounded.org, FiveStone, and the U.S. Department of Energy in our most recent briefing on qualitative messaging research to popularize clean energy trades. As America grapples with a pressing shortage of electricians and other crucial skilled workers, understanding how to reach and motivate new audiences to pursue these careers is paramount.

In this briefing, we share insights from focus groups with workers around the U.S., as well as a sneak peek at ways we’re beginning to test these findings in the field with influencer partners.

We also unveil plans for a new centralized AI-powered platform for workers to explore clean energy trades and connect to local training.

For partnership opportunities:

• Corporate sponsors: Kevin Bartraim (kevin@bartrampartnerships.com)

• All other partners: Jon van Gelder (jon@grounded.org)